Our services
At Inkling & Co, strategy and creativity work together, not apart.
We help fashion and lifestyle brands design, plan, and position collections that balance artistic instinct with commercial clarity.
Product Insights and Development Strategy
We deliver data-backed product direction and planning systems that balance creativity with commercial success.
From trend forecasting to range planning, we define what to make, when to make it, and why it will sell. Our frameworks help teams understand assortment mix, depth planning, and pricing logic — ensuring every product has a clear role and purpose.
Deliverables include:
Quarterly trend and consumer insight reports
Competitive benchmarking dashboards
Range architecture and SKU depth plans
Training modules for sell-through tracking and performance reviews
Brand Alignment and Positioning
We deliver product and brand frameworks that bring consistency and focus.
Through brand audits and product mapping, we define how your design language, pricing, and assortment should align to strengthen your brand story and drive profitability.
Deliverables include:
Brand DNA and product fit analysis
Pillar mapping across Hero, Core, Trend, and Essentials
Seasonal pricing and positioning playbooks
Brand alignment reports and training for internal teams
We build launch systems that turn intent into impact.
Our go to market frameworks define drop cadence, messaging themes, and campaign direction — and we train teams to replicate this process season after season.
Deliverables include:
Drop calendars and launch timelines
Campaign and messaging blueprints
Product storytelling toolkits for sales and marketing
Post-launch review frameworks and team training
Go to Market Strategy
Visual and Creative Direction
We deliver a clear visual foundation for your brand’s creative expression.
Our role is to set the vision, not execute the shoot. We provide a directional moodboard that defines your campaign’s tone, palette, and styling intent, ensuring creative partners align with the brand’s identity and storytelling.
Deliverables include:
Concept and visual narrative
Brand-aligned moodboard and creative brief
Tone, palette, and styling direction
Storytelling cues for shoots and campaigns
(We define the creative vision — your team brings it to life.)
