From Insight to Impact

New Product Development

Shape ideas into commercially strong collections rooted in purpose and profitability.

Brand Alignment

Ensure every product, price, and story aligns seamlessly with your brand’s core identity.

Consumer Insights & Trends Research

Decode what your customers truly want and turn data and trends into design direction.

Go to Market Strategy

Plan launches with precision. Structured, timely, and built to sell through.

About us

Inkling & Co was founded with one goal: to help fashion and lifestyle brands build products that perform.

We bridge the gap between design and direction, blending data, intuition, and insight to make creativity scalable. From range planning to storytelling, every process we build is rooted in clarity, purpose, and commercial sense

Behind Inkling & Co

Latika Kapoor is a product and brand strategy consultant with over 15 years in fashion and lifestyle.

Before founding Inkling & Co, she was part of the founding team at FS Life- the parent company of FableStreet, Pink Fort, and March Jewellery leading product strategy, consumer insights, and brand communication.

She brings creative intuition and business intelligence together to help brands create with purpose, plan with precision, and grow with confidence.

Not Just Another Agency

At Inkling & Co. we don’t just consult. We equip. We build systems, frameworks, and internal capabilities to enable creativity to scale sustainably.

Every deliverable is designed to empower your team to think strategically and act with clarity.